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Sir Bobby Charlton Lines Up his Latest Goals at Soccerex 2014

Renowned sports legend and founder of leading landmine charity, Find a Better Way, Sir Bobby Charlton, will today unveil the strategic goals for the organisation at Soccerex. The charity has teamed up with some of the most eminent scientists in the country and today announces updates on its projects with Manchester University and the EPSRC (Engineering and Physical Sciences Research Council) involving investment of over £1 million, as well as strategic plans for regenerative medicine. This news also coincides with the official announcement of the charity’s new CEO, Major Martin Dansey, who brings extensive military and academic experience to the full-time role.

Find a Better Way has roots firmly in football through Sir Bobby’s work as a global soccer ambassador. Having witnessed the social plight of people through the devastating effects of landmines, he founded the charity in 2011, with the goal to rid the world of the effects of landmines by harnessing cutting edge technology. The charity works in three key areas: detection, protection and regeneration.

“Find a Better Way is harnessing the global language of soccer to educate the world of the dangers of landmines. With soccer schools operating in some of the most heavily mined countries in the world, from Lebanon, Cambodia, Laos and Vietnam. Today’s Soccerex convention gives us the opportunity to launch our future plans to a football community that has been incredibly supportive of our plans to date and we hope will continue to be,” comments Sir Bobby Charlton.

“Today marks an exciting transition for Find a Better Way, where we are focusing on raising awareness of the opportunities to develop technology to make the demining of landmines quicker, safer and significantly cheaper. The charity has evolved from a group of trustees who have dedicated themselves to the cause into a more strategic organisation with specific goals to achieve in our three core areas of focus,” comments Martin Dansey, CEO, Find a Better Way.

Latest news on projects announced today are:

  1. Joint technology developments projects with Manchester University that have achieved new innovations in technical development around demining technology as well as a new £1million competition with the EPSRC (Engineering and Physical Sciences Research Council) in order to stimulate completely new demining technology.
  2. New humanitarian research projects with the charity sponsoring students looking into the distribution and effect of education and charitable humanitarian programmes in landmine blighted areas.
  3. New strategic focus on regenerative medicine solutions for the victims of landmine explosions. This involves pioneering research in both the UK and the US which aims to provide the engineering of biological replacement limbs.
  4. Teaching surgeons from effected countries how to perform proper amputations using the latest techniques learned on the battlefields of Iraq and Afghanistan, whilst also designing low cost high function prosthetics. Both projects are in conjunction with Imperial College London.

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